Moosejaw Mountaineering reaches new heights of customer engagement through social commerce
The Need
To thrive in the highly competitive market for outdoor adventure gear, Moosejaw Mountaineering needed to create a customer experience that would engage a customer community whose appetite for extreme sports is matched by a hunger for communication and collaboration.
The Solution
Moosejaw sought to make its site the go-to destination for young, hip high school and college students and for hard-core outdoor enthusiasts by embedding rich community features into its online commerce experience, thus becoming one of the first outdoor-adventure retailers to make multichannel “social commerce” the cornerstone of its growth strategy.
Key Benefits
• Increased revenue from an expected increase in conversion rate (based on an initial increase to 50 percent)
• Expected increase in customer loyalty and word-of-mouth expansion through a more engaging and collaborative online retail experience
• Ability to deliver seamless messaging, programs and customer experience across all channels
• Expected increase in customer satisfaction through richer, more informative pre-purchase support (e.g., customer ratings)
Business Benefits
• Increased revenue from an expected increase in conversion rate (based on an initial increase to 50 percent)
• Expected increase in customer loyalty and word-of-mouth expansion through a more engaging and collaborative online retail experience
• Ability to deliver seamless messaging, programs and customer experience across all channels
• Expected increase in customer satisfaction through richer, more informative pre-purchase support (e.g., customer ratings)
• Stronger brand through a more consistent multi-channel experience
The Need
To thrive in the highly competitive market for outdoor adventure gear, Moosejaw Mountaineering needed to create a customer experience that would engage a customer community whose appetite for extreme sports is matched by a hunger for communication and collaboration.
The Solution
Moosejaw sought to make its site the go-to destination for young, hip high school and college students and for hard-core outdoor enthusiasts by embedding rich community features into its online commerce experience, thus becoming one of the first outdoor-adventure retailers to make multichannel “social commerce” the cornerstone of its growth strategy.
Key Benefits
• Increased revenue from an expected increase in conversion rate (based on an initial increase to 50 percent)
• Expected increase in customer loyalty and word-of-mouth expansion through a more engaging and collaborative online retail experience
• Ability to deliver seamless messaging, programs and customer experience across all channels
• Expected increase in customer satisfaction through richer, more informative pre-purchase support (e.g., customer ratings)
Business Benefits
• Increased revenue from an expected increase in conversion rate (based on an initial increase to 50 percent)
• Expected increase in customer loyalty and word-of-mouth expansion through a more engaging and collaborative online retail experience
• Ability to deliver seamless messaging, programs and customer experience across all channels
• Expected increase in customer satisfaction through richer, more informative pre-purchase support (e.g., customer ratings)
• Stronger brand through a more consistent multi-channel experience
Nordic e-Commerce Group
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leveraging ibm software
