mazda

Mazda helps its dealers create their own online parts and accessories stores using the latest release of IBM WebSphere Commerce software

Since the first Mazda vehicles began arriving in North America back in 1970, the company has developed a network of nearly 700 dealers across the region. The headquarters for Mazda North American Operations is located in Irvine, California.


Challenge
Mazda’s target audience is young and Internet savvy—but its dealers were having difficulty building an Internet presence and awareness. Mazda wanted to leverage its online accessories catalogue—built with IBM WebSphere® Commerce Version 5.6.1 software—to help its dealers get their own branded Web sites up and run­ning quickly, easily and inexpensively, while retaining the Mazda look and feel.


Solution
Mazda leveraged the extended sites functionality offered by IBM WebSphere Commerce Version 6.0 software to create multiple dealer-specific storefronts while maintaining a single, shared catalogue. The WebSphere solution enabled Mazda to enforce consistent branding across all individual dealer sites and allowed dealers the flexibility to create their own online parts stores and to customize pricing, promotions and service offerings. The company used IBM WebSphere MQ software to fully integrate the dealer Web sites with its mainframe-based 15-year-old ordering and inventory system.


Benefits

  • Enables dealers to achieve their ultimate goal—selling more parts online
  • Drives business in the young buyer marketplace
  • Delivers a consistent brand message
  • Allows Mazda to provide better dealer support
  • Enables dealers to configure their Web sites and have them up and running in about 15 minutes
  • Helps increase in-store traffic

 

 

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Nordic e-Commerce Group
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leveraging ibm software  ibm_pbp